SAN MATEO, Calif., April 8 /PRNewswire/ — Adap.tv, creators of the first online video advertising marketplace and the onesource video ad management platform for publishers, announced today a partnership with Grab Networks, a leading multi-platform video syndication network and video management platform, to supply premium video inventory for buyers. The alliance brings adap.tv’s partnerships with agencies, networks and marketers together with Grab Networks’ diverse and growing network of high-quality professional content and affiliate sites.
Grab Networks is the latest partner to add its network to the hundreds of millions of video streams already running through the adap.tv marketplace. The adap.tv marketplace provides a straightforward transaction mechanism and full transparency for both buyers and sellers, consistent with Grab Networks’ approach to the advertising market.

“We believe that adap.tv is leading the market in the right direction and that its marketplace creates a compelling vehicle to allow additional advertisers to reach our unique and engaged audience,” said Fred Singer, CEO of Grab Networks. “By partnering with adap.tv, we hope to create incremental and recurring value for our network of content partners, publishers and advertisers.”

Grab Networks will also use the adap.tv onesource online video ad-serving platform. This partnership expands marketers’ ability to tap into high-quality online video content for more high-impact campaigns. According to eMarketer, online video advertising spend increased 48.5 percent in 2009, and will grow an additional 55.3 percent in 2010.

“Premium, professionally produced online video is still in short supply and there is significant demand,” said Toby Gabriner, President of adap.tv. “Adap.tv and Grab Networks are working together to lay the groundwork for future growth in online video, which means finding quality inventory and enabling syndication to get it to the right publishers.”

About adap.tv

Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry’s first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. adap.tv is also the creator of onesource, the online video ad-serving platform that empowers publishers to succeed in online video. A complete end-to-end solution, onesource helps publishers increase advertising revenue, grow streams, make the right business decisions, and simplify every aspect of ad operations. Based in San Mateo, CA with a sales office in New York, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds. For more information please visit http://adap.tv/.

About Grab Networks

Grab Networks is an integrated media and technology solutions company focused on increasing returns on multi-platform video through: software solutions that help content producers and publishers increase the value of their content; licensed premium content and publisher services that help web publishers increase their audience; and media services that allow marketers to increase the reach and effectiveness of their advertising. This unique combination of media network and software solutions drives the company’s focus, its technology developments, and its industry relationships toward achieving the scale and efficiencies necessary to maximize returns from investments in online video.
For media inquiries, contact:

Julie Nicholson
Weber Shandwick for adap.tv
212-445-8371
jnicholson@webershandwick.com

According to Anystream President and General Manager Bill Holding, “Encoding video properly is not enough. Increasingly, the challenges also involve metadata. The key is to ensure that metadata associated with media is pristine, comprehensive and flawlessly delivered, along with the media itself. That is what we provide with Avalon, a next-generation metadata and workflow management system that perfectly blends content production and packaging; multiple outlet delivery; and flexible distribution requirements.”

With Avalon, content can be highly customized with automated packaging of metadata, videos, images and other content files for distribution to meet the requirements of each distribution outlet.

Avalon supports most popular distribution outlets through its flexible ADM framework, which supports many industry standard specification formats (CableLabs, MRSS) as well as outlet-specific formats such as iTunes™, Hulu™, YouTube™ and many others.

Users frequently need a customized framework tailored to their own business requirements. Avalon can easily be configured to match an existing specification or create a customized metadata format.

Adaptation to custom workflows and navigating ever-changing format specifications are also critical to business success. Avalon can be programmed through a service oriented architecture (SOA, web services API) to create customized workflows to address evolving business needs.

When distributing to a wide variety of outlets, the required metadata elements can increase dramatically. Avalon empowers users to customize values so they are only inputting data that is absolutely needed.

Status, event, error, and user interaction events can also be logged to a centralized utility. Administrators can access all logging data from a browser at any time to determine the overall health of the system.

Anystream Avalon is accessible through a new web-based user interface that provides a simple and intuitive interface for all administration, submission, status and management tasks, and which runs in most popular, standard web browsers to provide qualified users with remote access to all systems functions at all times.

Other Anystream Avalon benefits include stateless management, which ensures that processes continue even after individual failures; floating licenses which improve system redundancy and reduce costs; screens that are XML-driven enable dynamic UI customizations; web services API provides vital customization; standard profiles for a wide number of common distribution outlets get content into correct formats; and an extensible framework allows for easy customization of existing profiles, or creation of a new profile.

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About Anystream:

Every day, the world’s leading media and entertainment companies turn to Anystream to publish rich media and unlock the value of their content. In 1999 Anystream pioneered the concept of automated, digital media production and publishing. In 2010, Anystream is launching its next generation of platform, which supports the mission critical content requirements of content owners in more than 40 countries. Anystream specializes in multi-platform publishing and our customers rely on us to prepare their content for delivery on air, on the Web, on-demand, on mobile and other personal media devices. Further information on Anystream can be found at www.anystream.com

Press contact:

David Cunningham
Manor Marketing
Tel: + 44 (0) 1420 544242
Email: david@manormarketing.tv

Company contact:

Kevin McCartney
Senior Vice President, Sales
21000 Atlantic Boulevard
6th Floor
Dulles, VA
USA 20166
Tel: +1 703 450 7030
Fax: +1 703 450 1936

08.05.09 FierceOnlineVideo Leaders – Fred Singer, CEO Grab Networks

08.04.09 Deal Radar 2009: Grab Networks

06.02.09 Grab Networks closes $12 mln. Financing Round of debt and equity funding – Update(RTT News)

06.02.09 Grab Networks Raises $12M (Video Nuze)

06.02.09 Grab Networks Grabs More Funding(Contentinople)

06.02.09 Grab Networks Raises $12 Million (Multichannel News)

06.02.09 Grab Networks wraps up $12M funding (TechJournal South)

06.02.09 Grab Networks Received $12 Million in Funding(BeltwayStartups.com)

06.02.09 Grab Networks Hooks $12M for Video Syndication (NewTeeVee)

12.15.08 2009 Prediction #1: The Syndicated Video Economy Accelerates (Video Nuze)

10.01.08 More Than Dipping a Toe In (TV Technology)

10.01.08 Anystream Acquisition of Voxant Targets Monetization of Long Tail (ScreenPlays)

09.24.08 Anystream buys Voxant (Washington Business Journal)

09.22.08 Local Firms Join to Create Online Video Powerhouse (washingtonpost.com)

09.22.08 Anystream Merges with Voxant (Broadcasting & Cable)

09.22.08 Anystream and Voxant Merge, Making Big Bet on Syndicated Video Economy’s Future (Video Nuze)

09.22.08 Online Video Syndication Service Voxant Acquired By Anystream (paidContent.org)

09.21.08 Web Video Players Jumping Into Bed (TVWeek)

09.21.08 Anystream Merges With Net-Video Syndicator Voxant (Multichannel News)

My focus was to provide a high-level overview of video search, video discovery along with a few definitions and tips for Video SEO. Marcien, from Grab Networks, then went into a bit more depth with regard to tactics that can be utilized to garner greater search engine visibility, in particular with regard to automated tactics for those with large video libraries. If you did not have the opportunity to view the webinar, there are a few options available to you.

1) The webinar will be archived for 90 days at Streaming Media – Here. I suggest that if you have the time, signup and watch the web event replay as it has all the slides (which can be downloaded), poll questions, and audience questions.

2) Additionally, I have included my slides from the event below. I think the slides and accompanying research do a good job to convey the case for optimizing video content for the web. IE, if you ever had the question, “why is video SEO important in the first place”, hopefully my slides will help to answer that question.

European Debut at IBC 2009: “Anystream Agility 2G”

Anystream Agility 2G from Grab Networks is the next generation of automated video production and management solutions for digital video media, Agility 2G combines Anystream’s nine years in the business and experience serving 700 major media customers with a complete new set of enhancements to improve performance for today’s demanding environments of real time availability, HD quality and the complexity of new media distribution.

Agility 2G enhancements include increased reliability with no single point of failure, with automated fail-over and recovery safeguards that digital video businesses can trust for mission-critical applications at the core of their operation. Agility 2G scalability includes two to three times more throughput to tackle the increasing demands of HD and the workflow complexity of new media distribution. Finally, Agility 2G’s usability and flexibility has further improved through a new consolidated UI that can easily to adapt to dynamic business requirements.

Further IBC 2009 demonstration highlights will include:

Anystream Velocity’s Modular Business Workflow and Distribution Connectors enable content providers and owners to customize their on-demand workflows with a la carte options to further automate the creation and distribution of content. Based on rules for content rights, Anystream Velocity dynamically automates the production, packaging and publishing of video and metadata assets to mobile, web and TV platforms. Responding to the need for fast and secure content delivery, Grab Networks will show how the Olympics were powered, how Anystream Velocity allows customers to control what, when and how content packages are delivered and tracked to service operators and digital storefront partners.

Grab Networks’ product management team will also be available to answer questions about its “grab MediaOS™” operating system, which was recently released for the North American market. Scheduled for general release in Europe and Asia early next year, English-language broadcasters can nevertheless use the grab MediaOS system immediately to automate online publishing of entire broadcasts in minutes through Grab Networks’ innovative automated capture, clipping and metadata generation services.

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About Grab Networks: Formed by the merger of Anystream and Voxant, Grab Networks™ is powering multi-platform video syndication for content on three screens. It allows media companies to efficiently re-purpose and index their content for multiple outlets and devices, syndicate their content across their own properties and 3rd party destinations, and better capitalise on the $20 billion online advertising market with an award-winning suite of solutions, including grabMediaOS™, Anystream Agility, and Anystream Velocity.

Company details (Headquarters):

Grab Networks
21000 Atlantic Boulevard
6th Floor
Dulles, VA
USA 20166
Tel: +1 703 450 7030
Fax: +1 703 450 1936

EAME Company contact: Garry Thompson
EAME Telephone: +44 (0)7971 858813
E-mail: gthompson@grabnetworks.com
Web: www.grabnetworks.com

Press contact: David Cunningham, Manor Marketing
Telephone: +44 (0)1420 544242
Email: david@manormarketing.tv

DULLES, VA, July 28, 2009: Grab Networks, the leading provider of automated video capture, indexing and multi-platform video content syndication today announced the appointment of Steve Biucchi as UK Sales Manager.

For the past 15 years Biucchi has established a proven track record of successful sales leadership in key account and reseller roles for some of the most respected names in the broadcast media industry.

Grab Networks’ EMEA Sales Director Garry Thompson said, “Steve will be a tremendous boost to our efforts to grow the EMEA presence of our ‘Anystream Agility 2G’ automated video production and management solution for digital video media. As a previous reseller of Anystream, Steve is already well-versed in its capabilities. The new Anystream Agility 2G will make its European debut at IBC 2009 and offers major new performance enhancements to meet demands for real time availability of HD quality.”

Biucchi said, “I am delighted to be joining Grab Networks at a key moment in the company’s drive to capitalise on the success it has already enjoyed worldwide, while bringing additional focus to markets in EMEA that can benefit from the intelligent distribution of content to complex new media outlets.”
Biucchi’s appointment is effective immediately. He is based in the UK.

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About Grab Networks: Formed by the merger of Anystream and Voxant, Grab Networks™ is powering multi-platform video syndication for content on three screens. It allows media companies to efficiently re-purpose and index their content for multiple outlets and devices, syndicate their content across their own properties and 3rd party destinations, and better capitalise on the $20 billion online advertising market with an award-winning suite of solutions, including grabMediaOS™, Anystream Agility, and Anystream Velocity.

Company details (Headquarters):

Grab Networks
21000 Atlantic Boulevard
6th Floor
Dulles, VA
USA 20166
Tel: +1 703 450 7030
Fax: +1 703 450 1936

EAME Company contact: Garry Thompson
EAME Telephone: +44 (0)7971 858813
E-mail: gthompson@grabnetworks.com
Web: www.grabnetworks.com

Press contact: David Cunningham, Manor Marketing
Telephone: +44 (0)1420 544242
Email: david@manormarketing.tv

DULLES, VA–(Marketwire – July 16, 2009) – Grab Networks, a video software and syndication services company enabling the widespread distribution of professional video clips across multiple platforms, announced today it will incorporate Microsoft VC-1 Internet Information Services 7.0 (IIS7) Smooth Streaming encoding into its Anystream Agility 2G, furthering its ability to provide a superior video experience for all audiences across multiple devices. By combining Microsoft’s acclaimed high-definition (HD) and live streaming technology with Grab Networks’ automated video management and production platform, video producers and content owners can automatically encode video assets to the new VC-1 IIS7 Smooth Streaming platform together with Silverlight interactive experiences and make high-quality, professional-grade video available to users on virtually any platform. The new fully-integrated Anystream Agility 2G with IIS7 Smooth Streaming will be available for enterprise customers at the end of the summer in 2009.

Smooth Streaming enables Web-based television-like delivery of HD media content. The underlying technology builds on Microsoft VC-1 codec components to create multiple pre-defined streams, adding mechanisms to automatically adjust the playback to varying consumer connection speeds, and other network playback challenges, enabling higher-quality streaming media delivery over IP and mobile networks.

“As online media become more mainstream, consumer expectations for quality increase,” said Steve Sklepowich, group product manager for Silverlight at Microsoft Corp. “By incorporating Microsoft Smooth Streaming encoding into Anystream Agility 2G, together with Microsoft Silverlight for cross-platform interactive experiences, Grab Networks’ media customers are well-equipped to deliver exceptional true HD online video to their viewers.”

Anystream successfully tested HTTP-based adaptive streaming with its Agility platform during the 2008 Beijing Summer Olympic Games to provide a superior on-demand Silverlight-based viewing experience worldwide.

“Our positive experience with the Beijing Summer Olympics proved that incorporating Smooth Streaming with the Agility platform allows our enterprise customers to deliver unprecedented video quality while reducing complexity and streamlining workflows,” said Bill Holding, President, Grab Networks. “Our customers are constantly striving to create new ways to improve the value of their content and Smooth Streaming VC-1 video in an interactive Silverlight-based player is a new package that offers exactly that capability.”

Anystream Agility is currently being used by more than 700 enterprise customers to automate and streamline the production of high-quality video for multiplatform delivery. Designed for scale, volume and efficiency, Anystream Agility enables companies to rapidly transcode, manage and distribute content for broadcast and cable television, broadband and handheld devices.

About Grab Networks

Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes and tags video assets — turning clips into searchable packets that can be combined with relevant advertising and distributed to any device. With more than 75,000 syndication partners, Grab Networks enables video producers and content owners to build profitable virtual networks and generate ad-based revenue from a broader audience.

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For more information, contact:
Doug Knowles
dknowles@grabnetworks.com
781-547-5407

• Automating metadata extraction and analysis for SEO
• The importance of contextual relevance and HTML content
• Creating search-worthy URLs, titles, tags, captions and MRSS feeds
• Exposing keywords to search engine crawlers automatically
• Leveraging search-friendly distribution outlets like YouTube
• Available solutions to help you maximize your video SEO efforts

From developing backlinks to automating metadata generation, this webcast will provide you with the know-how to successfully optimize your online videos for search and grow your audience.