NAB 2010, 12-15 April, Booth SL2010: Anystream™, the leading provider of automated multi-platform media publishing solutions, today announced the launch of “Anystream Avalon®”, a metadata packaging and distribution system for content production and video networks that provides seamless integration with existing metadata sources; comprehensive metadata enhancement and validation; and painless distribution to Mobile, Internet and VOD destinations.
According to Anystream President and General Manager Bill Holding, “Encoding video properly is not enough. Increasingly, the challenges also involve metadata. The key is to ensure that metadata associated with media is pristine, comprehensive and flawlessly delivered, along with the media itself. That is what we provide with Avalon, a next-generation metadata and workflow management system that perfectly blends content production and packaging; multiple outlet delivery; and flexible distribution requirements.”
With Avalon, content can be highly customized with automated packaging of metadata, videos, images and other content files for distribution to meet the requirements of each distribution outlet.
Avalon supports most popular distribution outlets through its flexible ADM framework, which supports many industry standard specification formats (CableLabs, MRSS) as well as outlet-specific formats such as iTunes™, Hulu™, YouTube™ and many others.
Users frequently need a customized framework tailored to their own business requirements. Avalon can easily be configured to match an existing specification or create a customized metadata format.
Adaptation to custom workflows and navigating ever-changing format specifications are also critical to business success. Avalon can be programmed through a service oriented architecture (SOA, web services API) to create customized workflows to address evolving business needs.
When distributing to a wide variety of outlets, the required metadata elements can increase dramatically. Avalon empowers users to customize values so they are only inputting data that is absolutely needed.
Status, event, error, and user interaction events can also be logged to a centralized utility. Administrators can access all logging data from a browser at any time to determine the overall health of the system.
Anystream Avalon is accessible through a new web-based user interface that provides a simple and intuitive interface for all administration, submission, status and management tasks, and which runs in most popular, standard web browsers to provide qualified users with remote access to all systems functions at all times.
Other Anystream Avalon benefits include stateless management, which ensures that processes continue even after individual failures; floating licenses which improve system redundancy and reduce costs; screens that are XML-driven enable dynamic UI customizations; web services API provides vital customization; standard profiles for a wide number of common distribution outlets get content into correct formats; and an extensible framework allows for easy customization of existing profiles, or creation of a new profile.
###
About Anystream:
Every day, the world’s leading media and entertainment companies turn to Anystream to publish rich media and unlock the value of their content. In 1999 Anystream pioneered the concept of automated, digital media production and publishing. In 2010, Anystream is launching its next generation of platform, which supports the mission critical content requirements of content owners in more than 40 countries. Anystream specializes in multi-platform publishing and our customers rely on us to prepare their content for delivery on air, on the Web, on-demand, on mobile and other personal media devices. Further information on Anystream can be found at www.anystream.com
Press contact:
David Cunningham
Manor Marketing
Tel: + 44 (0) 1420 544242
Email: david@manormarketing.tv
Company contact:
Kevin McCartney
Senior Vice President, Sales
21000 Atlantic Boulevard
6th Floor
Dulles, VA
USA 20166
Tel: +1 703 450 7030
Fax: +1 703 450 1936